Question 1

What is programmatic advertising?

Accepted Answer

Programmatic advertising uses technology to automate the buying, placement, and optimization of ads — across digital billboards, streaming video, connected TV, audio, cinema, and more. It lets businesses run highly targeted campaigns in real-time based on data, rather than buying fixed ad slots weeks in advance.

Question 2

How does programmatic advertising work?

Accepted Answer

Advertisers use demand-side platforms (DSPs) to bid on available ad inventory. These platforms analyze data like location, time of day, audience demographics, and intent signals in real time — delivering the right ad to the right audience at the right time.

Question 3

What's the difference between traditional and programmatic advertising?

Accepted Answer

Traditional advertising uses static or pre-scheduled placements locked in weeks ahead. Programmatic allows dynamic, real-time changes based on data insights — so you can adjust creative, targeting, and budget on the fly.

Question 4

How much does programmatic advertising cost?

Accepted Answer

Costs vary by format, location, audience reach, and campaign duration. Digital billboard campaigns start around $500, while video/CTV typically runs $20–$50 CPM and programmatic audio runs $10–$30 CPM. We help you match format to budget and goal.

Question 5

Is programmatic more expensive than traditional media?

Accepted Answer

Upfront costs can be similar or higher, but programmatic is far more efficient — better targeting, real-time optimization, and measurable results — which usually makes it more cost-effective over the life of a campaign.

Question 6

Can I set a budget for my campaign?

Accepted Answer

Yes. Programmatic platforms let you set daily or total campaign budgets so you never overspend. You can also pause, scale up, or adjust mid-campaign based on performance.

Question 7

How precise is the targeting?

Accepted Answer

Very precise. You can target based on location (down to a few meters with geofencing), time of day, weather, audience demographics, interests, purchase behavior, and even traffic patterns — ensuring your message reaches the most relevant viewers.

Question 8

Can I target specific audiences?

Accepted Answer

Yes. You can layer audience targeting by age, gender, interests, purchasing behavior, income, and even previous engagement with your brand. Account-based targeting and lookalike audiences are also available.

Question 9

What's the reach of programmatic advertising?

Accepted Answer

Programmatic campaigns can reach local, regional, national, or even international audiences — depending on your objectives, budget, and chosen inventory. You choose the scope.

Question 10

What types of content work best?

Accepted Answer

For DOOH/billboards: short, visually striking messages with bold text and high-quality imagery. For CTV and video: high-production video that captures attention in the first 3 seconds. For audio: clear messaging, engaging scripts, and professional voiceovers. In all cases, simplicity wins.

Question 11

Can I use video ads?

Accepted Answer

Yes. Most modern digital billboards, CTV platforms, and programmatic formats support video creative — and video tends to drive higher engagement than static creative.

Question 12

Can I update my ad creative during the campaign?

Accepted Answer

Yes. Real-time creative updates are one of programmatic's biggest advantages. You can swap messaging, test variations, or respond to events (weather, news, promotions) without renegotiating placements.

Question 13

How do I measure campaign success?

Accepted Answer

Programmatic platforms provide detailed analytics including impressions, audience demographics, engagement, foot traffic attribution, and conversions. For video/CTV you also get completion rate and viewability metrics.

Question 14

Can I track real-time performance?

Accepted Answer

Yes. Most platforms offer real-time dashboards to monitor campaigns live — so you can adjust targeting, budget, or creative while the campaign is running, not after it ends.

Question 15

What metrics should I focus on?

Accepted Answer

Key metrics include impressions, reach, frequency, CTR, completion rate (video), foot traffic attribution (DOOH), and ultimate conversions like website visits, sales, or app downloads. We help you build a measurement plan before launch.

Question 16

Can I run short-term campaigns?

Accepted Answer

Yes. Programmatic campaigns can run for as little as a day or a few hours — or extend over months. The flexibility is built in.

Question 17

Can I scale my campaign to multiple locations?

Accepted Answer

Yes. Programmatic platforms let you scale campaigns across multiple billboards, cities, regions, or even countries from a single dashboard.

Question 18

Can I pause or adjust a campaign after it goes live?

Accepted Answer

Yes. Pause, stop, or adjust settings at any time to optimize performance — without incurring contract penalties.

Question 19

Can I use geofencing with programmatic?

Accepted Answer

Yes. Geofencing lets you target specific areas — a store, event, neighborhood, or competitor location — so your ads display only to audiences within that zone.

Question 20

Can programmatic integrate with other marketing channels?

Accepted Answer

Yes. Programmatic campaigns complement digital marketing by connecting ad exposure to online activity, store visits, and conversions — giving you a unified view of your full funnel.

Question 21

Are there regulations for programmatic content?

Accepted Answer

Yes. Content must comply with local advertising regulations and platform-specific standards. We review every ad for compliance and brand safety before it goes live.

Question 22

Can I control where my ads appear?

Accepted Answer

Yes. You can whitelist specific locations, platforms, or categories — and blacklist ones that don't align with your brand — to ensure ads run only in contexts you approve.

Question 23

How do I get started?

Accepted Answer

Start by identifying your campaign goals, budget, and target audience. We'll help you pick the right format (DOOH, CTV, video, audio, geofencing), build the creative, launch the campaign, and report on performance.

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